Tuesday, May 14, 2013

Six Marketing Automation Lessions learned the hard way

Six Marketing Automation Lessons I Learned the Hard Way (via http://greatwhitemarketing.org)
Not too long ago, my colleague Katie Burke wrote a great article, “The Right Way to Think About Your Marketing Software RFP,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong…

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